Todoist's pricing page
Todoist, the model student of pricing pages (it's almost perfect)
Jules Boiteux
Todoist is a leading productivity app that helps individuals and teams organize tasks, set priorities, and achieve their goals with ease. Renowned for its intuitive design and robust features, it has become a go-to solution for millions worldwide. Remarkably, Todoist is a bootstrapped company, achieving an impressive $20 million ARR in 2024, showcasing its sustainable growth and success without external funding.
Here’s a quick snapshot of the company:
Company Name: Todoist
Founded: 2007
Pricing Model: Licence-based pricing
Target Users: Individuals and Companies
Self-Serve Option: Yes
Free Plan?: Freemium plan
KEY TAKEWAY
Todoist's remarkable pricing pages feature two standout elements:
A perfectly executed headline and subheadline that subtly remind users of Todoist's value proposition while providing prospects with important details about the pricing model, such as the availability of a free trial.
A feature comparison table that includes all the essential elements needed to help visitors compare the features offered in each plan.
