[ROAST VIDEO] Asana’s Pricing Page
Decoding Asana's Pricing Page: Best Practices, Persuasive Copywriting, and Design Enhancements for Higher Conversions
Jul 22, 2024
Asana is a project management tool for company and teams of all sizes.
As a former user of Asana, I was always impressed by the fact they could be used to handle all sort of projects from tech to marketing projects.
They went public in 2020, and reached 170M$ at the beginning of 2024.
Before diving in their pricing page roast, a few information about them:
Company name: Asana
Date of creation: 2008
Revenue: Around 170M$
Pricing model: Licence-based (with some usage-limit)
Self-served?: Yes
Start for free?: Freemium plan available
Asana’s headline and toggle button on their pricing page
Asana’s pricing tables
Asana’s feature listing within pricing tables
Modales that pop-up when clicking on a specific feature inside the pricing table
Features comparison table
CTAs at the bottom of the pricing tables
Compare all features button
Testimonials on Asana’s pricing page
FAQ on Asana’s pricing page
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