[ROAST VIDEO] Klaviyo's pricing page

Klaviyo is a BtoB SaaS company that enables to configure email and SMS marketing campaigns for your e-commerce business.

Their product is built on top of the majority of e-commerce CMS like Shopify, WooCommerce or BigCommerce, so that customers can use their solutions seamlessly.

I wanted to share a roast of this pricing page, because contrary to the pricing page I analyzed of Pitch and Asana, they have a usage-based pricing model. This changes quite a few things about their pricing page, which makes it interesting to analyze.

Before jumping into the roast of their pricing page, here are a few infos about the company:

• Company name: Klaviyo

• Date of creation: 2012

• Revenue: ~200M$

• Pricing model: Usage-based (Number of active profiles you have)

• Self-served?: Yes

• Start for free?: First range of active contacts between 0 and 250 is Free

Headline and sub-headline of Klaviyo’s pricing page

Number of active profiles dropdown on Klaviyo’s pricing page

Klaviyo’s pricing tables on their pricing page

SMS and MMS calculator on Klaviyo’s pricing page

List of features on Klaviyo’s pricing page

Klaviyo's other products

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If you want more examples of roasts, check out those articles:

• Docusign’s pricing page roast

• Pitch’s pricing page roast

• Asana’s pricing page roast

• Zapier’s pricing page roast