Clay's pricing page
A unique pricing page that effectively communicates diverse plans.
Jules Boiteux
Clay is a SaaS platform designed to enhance the efficiency of go-to-market teams by aggregating and integrating data from over 100 sources into one powerful workspace. The platform enables users to automate manual research tasks, enrich data, and personalize outreach efforts.
With features like real-time updates, AI-driven insights, and seamless integrations, Clay helps businesses streamline customer engagement. In 2024, the company reached $31M in revenue with 299 employees.
Company Name: Clay
Founded: 2017
Pricing Model: Usage-based
Target Users: Start-ups to Mid-sized companies
Self-Serve Option: Yes
Free Plan?: 14-day free trial on their Pro plan
KEY TAKEWAY
When displaying more than five plans on your pricing page, arranging them side by side horizontally can make comparing the options challenging.
The standard practice is to limit the horizontal display to four plans. If you need to showcase more than four, consider these two solutions:
Place the Custom Price/Enterprise plan below the main four plans.
Add a toggle above the plans to switch between self-serve and Enterprise options (e.g., see Asana's pricing page).
