PostHog's pricing page
A pricing page that looks so fun you will want to read every detail of it
Jules Boiteux
PostHog is an open-source product analytics platform that equips developers with tools to build successful products. Founded in January 2020, it offers features like product analytics, session replay, feature flags, and experiments, all designed to enhance user understanding and product development. By October 2024, PostHog had grown to approximately 65 employees, serving over 100,000 customers. The company has raised a total of $27.1 million across four funding rounds, with the most recent being a $15 million Series B in June 2021.
Company Name: PosHog
Founded: 2020
Pricing Model: Usage-based pricing
Target Users: From solopreneurs to mid-sized companies
Self-Serve Option: Yes
Free Plan?: Freemium (Open-source)
KEY TAKEWAY
When your main user base consists of developers, as is often the case with open-source products, it's crucial to adopt a fully transparent pricing strategy and ensure users only pay for what they get. Developers, having built products themselves, are quick to spot misleading pricing tactics. To build trust, explain the rationale behind add-ons, provide ample reviews, and offer honest comparisons with competitors.
Ultimately, prioritize clarity, precision and transparency over flashy marketing tactics.
