Equals's pricing page
A pricing page design that will not see too often
Jules Boiteux
Equals is a San Francisco-based software company that offers a next-generation spreadsheet platform designed for data analysis and reporting. Their platform integrates with various databases and tools, providing users with a familiar spreadsheet interface enhanced by features like live collaboration, SQL support, and AI assistance.
Founded in 2021, Equals has raised approximately $23 million over two funding rounds, including a $16 million Series A in November 2022 led by a16z and Craft Ventures.
Company Name: Equals
Founded: 2021
Pricing Model: Seat-based (+ add-ons)
Target Users: Start-ups to Mid-sized companies
Self-Serve Option: Yes
Free Plan?: 14-day free trial
KEY TAKEWAY
A free trial is an excellent way to reduce friction between website visitors and becoming active users.
To maximize conversions, prominently feature the free trial on your pricing page: include it in the headline, the CTA copy directing to the signup flow, and the FAQ.
Clearly outline the features available during the trial, ideally offering more than the lowest-tier plan.
This creates a seamless experience during the trial while strategically encouraging upgrades when key features become inaccessible afterward.
