Helpscout's pricing page
The (almost) perfect pricing page you will want to copy if you have a usage-based model
Jules Boiteux
Help Scout is a customer support platform designed to help businesses deliver exceptional customer service. It offers tools like shared inboxes, knowledge bases, and live chat to streamline communication and enhance customer satisfaction. With a focus on small and mid-sized businesses, Help Scout supports over 12,000 customers globally. In 2023, the company reached $55 million in annual revenue.
Here’s a quick snapshot of the company:
Company Name: Help Scout
Founded: 2011
Pricing Model: Usage-based pricing
Target Users: SaaS businesses
Self-Serve Option: Yes
Free Plan?: Freemium plan
KEY TAKEWAY
Usage-based pricing models offer several advantages, but they are typically more complex to understand compared to traditional models like license-based pricing.
Designing a pricing page for usage-based models requires specific elements to address this complexity:
Clear definition of the billable metric: Ensure prospects understand what they are paying for and how charges are calculated.
Pricing calculator: Often presented as an interactive pricing slider, this tool helps prospects estimate the plan that aligns with their current usage.
Comprehensive FAQ: Address key concerns, such as what happens when the consumption limit is reached, how to upgrade plans, and other common questions.
