Make's pricing page
The workflow automation tool that adopted the usage-based pricing model like its famous competitor
Jules Boiteux
Make (formerly known as Integromat) is a leading SaaS platform that enables businesses and individuals to automate workflows and integrate applications without requiring advanced technical skills. Its intuitive visual interface simplifies complex automations, enhancing productivity across various sectors. In 2020, Make was acquired by Celonis, a global leader in execution management.
Here’s a quick snapshot of the company:
Company Name: Make
Founded: 2016
Pricing Model: Usage-based pricing
Target Users: From individuals to medium-sized businesses
Self-Serve Option: Yes
Free Plan?: Freemium
KEY TAKEWAY
The two key elements for a successful pricing page in a SaaS with a usage-based pricing model are:
Clear Explanation of the billable metric: Clearly define the metric(s) used to calculate billing (e.g. "operations" in the case of Make). Use tooltips for concise descriptions or a dedicated section with detailed explanations and examples if the definition of the metric is complex.
Usage Simulation Tool: Include a slider or dropdown (like Make does here) within the plans to simulate costs for various usage levels. This helps prospects estimate their payments based on projected usage, improving transparency and decision-making.
